How BCG works

From fragmented detail to a defensible case.

A guided workflow that makes the process clearer without taking over the thinking.

Business Case Guru option appraisal screen comparing strategic options

Business Case Guru in 95 seconds

See BCG in action.

How Business Case Guru works · 95 seconds

Inside the platform

Not a chatbot. A structured working environment.

Develop the full business case section by section. Compare options, interrogate evidence, collaborate with colleagues and keep a traceable record of the reasoning behind the recommendation.

  1. 01
    Guided Five Case Model workflow

    SOC, OBC and FBC stages in one controlled process.

  2. 02
    Transparent option appraisal

    Compare choices against agreed critical success factors.

  3. 03
    Ask BCG

    Question, explain, shorten or reframe content in context.

Business Case Guru · Option appraisal
Business Case Guru option appraisal screen
Ask BCG
Ask BCG interface for questioning and refining content

Genuine product screens

The Five Case Model

One guided environment. Five connected cases.

01

Strategic case

Why is investment needed, and how does it fit policy and organisational objectives?

02

Economic case

Which option delivers the strongest public value after costs, benefits and risk are considered?

03

Commercial case

Can the required services and capability be sourced and contracted effectively?

04

Financial case

Is the preferred option affordable, and what are its funding and accounting implications?

05

Management case

Can the proposal be delivered, governed, monitored and evaluated successfully?

Security and assurance

Designed for public-sector scrutiny.

BCG combines secure UK cloud infrastructure with clear human controls. Your information supports your case; it does not train the underlying AI.

  • UK hostedAWS UK-region data residency
  • ProtectedEncrypted and access controlled
  • PrivateNo AI training on customer data
  • AuditableTraceable edits, evidence and approvals

Questions decision-makers ask

Straight answers.

How does BCG work?+

BCG guides users through HM Treasury’s Five Case Model step by step. Upload project documents, use BCG to generate structured draft content, refine it using Ask BCG, approve each section and export a compliant business case to Word and Excel.

Who is BCG for?+

BCG is designed for public-sector bodies and arm’s-length bodies; research organisations; NHS bodies; not-for-profits and charities; and private-sector organisations that use the Five Case Model as a robust approach to investment appraisal.

BCG vs generic AI tools?+

Unlike generic AI assistants such as Copilot, BCG combines decades of business-case expertise with purpose-built AI. It embeds Five Case Model structure, Green Book logic, traceable evidence and human approval rather than simply generating prose.

How fast can I produce a business case?+

Business cases that would normally take weeks or months can be developed in days—or, for some stages, hours—with AI-powered drafting, structured workflows and compliance support.

How does BCG ensure compliance?+

BCG is aligned with HM Treasury’s Five Case Model and Green Book guidance. Built-in structure and guardrails support consistent, high-quality outputs, while users retain responsibility for reviewing and approving every section.

Does BCG meet security requirements?+

Yes. BCG is hosted in UK AWS regions, is UK and EU GDPR-compliant, uses encryption and is aligned with the NCSC Cloud Security Principles. Customer data is not shared with third parties or used to train AI models. Security compliance information is available on request.

How do I get started?+

Request a focused 20-minute demonstration using the contact form. We will tailor the conversation to your organisation, business-case stage and timescale. Onboarding includes training and support tailored to your organisation.

How is BCG priced?+

Pricing reflects the number of licences, expected scale of use and the training or consultancy support required. We will recommend the most proportionate option after a short discovery call rather than forcing organisations into a generic package.

Can we run a pilot before wider adoption?+

Yes. A guided pilot can test BCG on a suitable live case, establish the time and resource savings, and give users practical experience before a wider rollout.

What support is included?+

BCG onboarding can include user training, facilitated working sessions and access to experienced business-case practitioners. The level of support is agreed around your team’s capability and the complexity of the case.

What outputs can BCG produce?+

BCG produces structured Five Case Model content, option appraisals, cost and benefit tables and value-for-money conclusions. Approved content can be exported to Word and Excel for review and assurance.

How does procurement work?+

We can provide the information public-sector procurement, information-governance and security teams need to assess BCG. Use the demonstration request form and add any specific procurement or security questions in the optional details field.

See what BCG can do with a real case

Spend less time writing. More time deciding.

Book a 20-minute demonstration